Pakistan is being reimagined by the world. In 2025, some of the world’s most powerful platforms have placed Pakistan firmly on the global travel map. What’s happening here goes far beyond tourism; it’s the start of a high-growth cycle with real estate at its core.
The Financial Times. CNN. Statista. They’ve all weighed in. And the verdict is unanimous: Pakistan is one of the world’s most exciting destinations right now.
Major Global Endorsements, All in 2025
This year alone, three global authorities made bold declarations about Pakistan’s rise. And each one unlocks new confidence for investors.
Financial Times: Northern Pakistan among Top 50 Holidays for 2025. Hunza Valley and Gilgit-Baltistan were recognised for “improved security, easier access and better accommodation.”
CNN Travel: Gilgit-Baltistan among Top 25 Places Worldwide. Yes, on the same list as Venice, Kyoto and Patagonia. That kind of placement doesn’t happen by accident. It happens when momentum is real.
Statista: Pakistan’s Tourism Revenue to Hit $4.26 Billion in 2025. The market is growing at 6.75% annually, set to reach $5.5 billion by 2029. And 66% of this revenue will come from online. A clear signal of modern, scalable tourism infrastructure taking shape.
This is what a tipping point looks like. It’s the same curve we’ve seen in countries like Georgia, Sri Lanka, and Vietnam, where each went from tourism surges to real estate booms. Now, it’s Pakistan’s turn.
A New Kind of Demand Is Emerging
Across Gilgit, Skardu, and Hunza, something remarkable is unfolding. Influencers, vloggers, and global travellers are arriving in waves. Luxury homestays are appearing in places that once only offered tents. Hospitality is upgrading fast.
But the impact isn’t staying up north. It’s spilling into major cities. In Lahore and Islamabad, demand is surging for hotel-style residences, short-stay apartments, and lifestyle-driven communities that cater to both travellers and locals. This isn’t just a trend, it’s a shift in how people live, travel, and invest.
What This Means for Real Estate
For savvy investors, the message couldn’t be clearer:
Branded, managed, and flexible-use residences, especially in high-tourism zones, are the future.
From urban hubs to scenic valleys, real estate is being redefined to meet the expectations of a new, globalised audience. And the World Travel & Tourism Council (WTTC) confirms it: Pakistan’s travel sector is growing nearly twice as fast as the wider economy.
This is the kind of environment that creates strong capital appreciation, rental returns, and long-term value.
For the Diaspora: A Window of Opportunity
If you’re an overseas Pakistani, this is more than a market moment. It’s a chance to reconnect with your homeland, not just emotionally, but financially, through an asset you can believe in.
At One Homes, we build luxury, hotel-style residences for global Pakistanis like you, beautifully designed, fully managed, and strategically located where growth is accelerating. We don’t just build homes. We build lifestyle destinations with international standards and local soul.
And right now, the window is wide open.
