One Homes, a British developer building globally benchmarked lifestyle destinations in emerging economies, has long believed that Pakistan’s story would align with global opportunity. In 2025, that conviction is being validated by one of the country’s fastest-growing sectors: tourism.
According to Statista, Pakistan’s travel and tourism industry is projected to generate over $4 billion in 2025, growing at 6.75% annually to reach $5.5 billion by 2029. But this isn’t a sudden upswing. It’s the outcome of a slow, structural transformation years in the making.
Why Now Is the Time
Pakistan’s tourism revival began with behaviour. Over the past decade, millions of Pakistanis have started exploring their own country, supported by better roads, improved safety, and a growing domestic aviation network.
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As confidence in mobility returned, private developers, hospitality entrepreneurs, and local brands filled the gaps that global investors once overlooked. Every flight route added, every lodge opened, and every digital booking made contributed to this compounding confidence.
Digitalisation and Domestic Demand Are Leading the Way
Tourism’s next wave is not dependent on foreign arrivals; it’s being powered by Pakistan’s own middle class. Affordable smartphones, digital payments, and seamless booking platforms have democratised travel.
By 2029, over 66% of tourism revenue is expected to come from online channels. That means Pakistan’s tourism economy is no longer seasonal or speculative; it’s structured, scalable, and ready for capital.
From Scenic Visits to Sustainable Investment
The government’s recent decision to formally classify tourism as an industry reflects a deeper change: Pakistan now views travel as an economic multiplier, not an afterthought. The introduction of 126-country e-visas, long-term property leases for resort operators, and international roadshows are part of a broader repositioning, from scenic visits to investable destinations.
This realignment is transforming tourism into an infrastructure story. Roads, airports, eco-lodges, and leisure developments are becoming the foundation for broader lifestyle economies.
We Saw It Coming
Years before headlines began to acknowledge Pakistan’s potential, we saw the early signs: domestic tourism, diaspora remittances, and an aspirational class seeking a global standard of living.
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That understanding shaped our projects: developments designed not just as residences, but as lifestyle destinations that complement tourism-led growth.
The Investor Takeaway
Tourism growth today is proof of credibility. Every traveller choosing Pakistan, every international investor attending its expos, every domestic tourist booking a digital package, contributes to a wider realignment of perception and capital.
The numbers may speak in billions, but what they represent is far more valuable: stability, visibility, and trust.
One Homes builds Pakistan’s most iconic properties for investors who understand the potential of an emerging market that stops being defined by its challenges and starts being recognised for its momentum. Tourism is not Pakistan’s newest opportunity; it’s the world finally catching up to a story that’s been unfolding for years.
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