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How Pakistan’s Tourism Boom Is Powering a Luxury Real Estate Surge

25 June, 2025
Table of Contents

    From the valleys of Khyber Pakhtunkhwa to the shores of Gwadar, something big is happening in Pakistan. And it’s not just about travel. Roads are being rebuilt. Airports are opening. Trade corridors are doubling as tourist trails. Beneath it all, a new kind of real estate opportunity is quietly taking shape.


    Pakistan’s focus on tourism is no longer a soft policy. It’s showing up in hard infrastructure, in funding approvals, regional master plans, and international partnerships. The ripple effects are being felt beyond the hospitality sector. Investors are waking up to the fact that tourism infrastructure doesn’t just bring people in. It transforms entire landscapes for living, investing, and building long-term.

     

    Roads That Lead to Growth

    Let’s take Khyber Pakhtunkhwa. The province has seen a wave of upgrades this year, particularly through the World Bank-backed KITE initiative. Another $30 million has been approved to improve access to cultural and scenic hotspots. These are the kinds of places that were once hard to reach but are now being woven into national travel circuits.

    And it’s not just KP. Major road projects like the Sukkur–Hyderabad (M6) and Karachi–Hyderabad (M9) motorways are being prioritised for upgrades. New trade partnerships, like those recently signed with Azerbaijan, are also gaining momentum. The focus is on cross-border transport, energy, and logistics, with tourism as a key consideration

     

    Corridors, Coastlines, and CPEC 2.0

    Zoom out, and the national vision becomes even clearer. CPEC’s second phase is shifting focus. It’s no longer just about freight. It’s about people.

    The Karakoram Highway expansion is a good example. It’s more than a trade route now. It connects remote towns to cultural landmarks and sets the stage for what could become Pakistan’s most scenic tourism corridor.

    Long seen through the lens of logistics and trade, Gwadar is beginning to reveal a different story. The launch of its international airport in January 2025 has changed the game. For the first time, travellers can fly straight into one of the world’s deepest natural harbours and access one of Pakistan’s most breathtaking coastal regions.

     

    Global Proof That Infrastructure Works

    In Bali, the modernisation of Ngurah Rai International Airport and its connected road network led to a boom in resorts, villas, and high-end residential retreats. Similarly, in Turkey, the construction of Istanbul Airport helped turn the country into a global tourism hub. Improved highways and high-speed trains followed, triggering new waves of property development across Istanbul, Antalya, and the coastal belt.

    Infrastructure unlocked tourism. Tourism unlocked real estate.

     

    The Real Estate Ripple Effect

    As access improves, so do expectations. Places that were once considered too far or too difficult are seeing new types of demand. Short-stay residences. Boutique hotels. Experiential retreats. People aren’t just looking to visit these places. They want to invest in them. Live in them. Build something lasting.

     

    Where One Homes Fits In

    At One Homes, we’ve been building with this future in mind. Our projects in Lahore and Islamabad are already attracting buyers who see infrastructure as the true engine of growth.
    When roads open, so do horizons. And Pakistan’s next era of real estate is already on its way.

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