The way people travel is changing. More visitors are now looking for places that feel like home and offer comfort, privacy, and flexibility. This is why hotel apartments are growing in demand across the world as well as in Pakistan. These apartments blend the convenience of hotels with the comfort of home. Hence, they are the top choice for tourists, business travelers, and digital nomads.
One Homes saw this shift early and brought the concept to Pakistan through Amaya, a development of fully serviced hotel apartments in Islamabad. Amaya is just 12 minutes from downtown and is located at a prime location in the Himalayan foothills. So, it doesn’t just offer beautiful surroundings but also strong investment potential. Investors can expect occupancy rates over 90% and annual returns to cross 9%.
Rising Confidence and Market Activity
According to the Finance Minister, multiple economic indicators are pointing upwards. Surveys from Gallup, ICC, PwC, and the State Bank of Pakistan all show a strong sense of optimism among investors. These are not just soft signals. They are backed by real market behavior:
- 52,000 new investors joined the stock market recently
- Seven IPOs have launched in the past year, more than the average of the last decade
Such activity reflects a broader shift in how both local and international investors are seeing Pakistan—not as a risk, but as a region with rising potential. This same energy is now reaching the real estate market, especially in cities like Lahore and Islamabad, where infrastructure and population growth are driving long-term demand.
Global Trends Support This Growth
Hotel apartments are gaining popularity worldwide, as more travelers seek the comfort of a home with the services of a hotel.
Here are some key global trends:
- Europe: Market is expected to grow by over 80% from 2021 to 2025, reaching USD 5.5 billion by 2033. Top contributors include Germany, the UK, and France.
- Asia Pacific: Projected to reach USD 6.8 billion by 2033, with China among the largest contributors.
- Middle East: Forecast to grow over 70% between 2021 and 2025, reflecting rising demand for long-stay options.
What’s driving this? Travelers now prefer more space, kitchen facilities, and extended-stay comfort, especially post-pandemic. These features make hotel apartments more attractive than traditional hotel rooms for both business and leisure travel.
Pakistan’s Tourism Is Playing a Role
The demand for short- and long-term rentals in Pakistan is rising. International tourists and domestic visitors spent PKR 459.5 billion and PKR 3.85 trillion, respectively, in 2023. International travelers' spending is expected to go up to PKR 561.5 billion by 2034. Meanwhile, domestic visitors are projected to spend PKR 6.91 trillion in the same year.
In just three months of 2024, over 9 million people visited tourist spots in Khyber Pakhtunkhwa. These numbers show how much tourism is growing in the country. And with tourism comes demand for better, more flexible places to stay.
Amaya by One Homes: Leading the Way
Amaya is Pakistan’s first hotel apartment development on this scale. It offers a full-service living experience with 17 exclusive amenities, including a pool, kids' club, private theatre, and an in-house salon by BCO.
What sets Amaya apart is the opportunity for dollar-linked rental returns. The property is fully managed by One Homes’ rental program, so you can earn income while you’re away. Our global partners like Versace Ceramics, Aralia, and Varabeyu Partners ensure high-quality design and finishing throughout the project.
What This Means for Overseas Pakistanis
More and more overseas Pakistanis are choosing to invest in property that offers both financial value and emotional connection. Amaya is a chance to own something special in Pakistan—close to nature, yet connected to the capital.
For those living abroad, this type of hands-free investment offers peace of mind. You get a fully managed apartment that brings in income when not in use and serves as a vacation home when you visit.
Invest with Confidence
At One Homes, we specialize in creating investments that work for overseas Pakistanis. And we aim to do it better than ever before. This is why we are developing Amaya. It is a way for you to invest in your homeland, have a vacation getaway, and earn when you are away. We are here to make your investment journey simple, safe, and rewarding.
