At One Homes, we’ve always believed in the immense potential of Pakistan—not just as a place to invest, but as a nation with untapped beauty, rich history, and vibrant cultures that deserve to be shared with the world.
This belief is the driving force behind Changing Perceptions—an initiative that aims to transform how the world views Pakistan. This mission is not just about showcasing luxury homes; it’s about revealing the true essence of Pakistan and fostering economic growth through tourism.
Tourism: A Catalyst for Economic Growth
Tourism in Pakistan holds incredible promise as a driver of economic growth. The country’s geographical wonders, from the towering peaks of the Himalayas to the beaches of the Arabian Sea, make it an attractive destination for travellers.
However, despite this potential, the sector’s contribution to Pakistan’s GDP remains modest. In 2019, tourism accounted for just 2.9% of the nation’s GDP—a figure that, while significant, could be much higher with the right initiatives.
Tourism doesn’t just boost GDP—it creates jobs and uplifts communities. For instance, in regions like Gilgit-Baltistan and Swat, the influx of tourists has led to increased local employment, not just in direct tourism-related jobs but also in supporting industries like agriculture and handicrafts.
This ripple effect has the power to alleviate poverty and improve living standards, particularly in rural areas that have long been overlooked.
Changing Perceptions
The Changing Perceptions initiative was born out of a desire to tell a different story about Pakistan—one that counters the often negative narratives seen globally. Through strategic partnerships and high-impact campaigns, we’re showcasing the Pakistan we know and love.
This is a Pakistan where natural beauty and cultural richness abound, and where tourism can thrive as a sustainable economic pillar.
Our efforts under Changing Perceptions are not just about promoting tourism; they’re about creating a movement. By working with influencers, celebrities, and the media, we’re putting Pakistan on the map as a must-visit destination.
The results are already evident, with a surge in both domestic and international tourism. In regions like Khyber Pakhtunkhwa, for example, tourism has seen unprecedented growth, contributing significantly to the local economy and showing the world a side of Pakistan that often goes unnoticed.
The Road Ahead
The success of Changing Perceptions is not just a win for tourism—it’s a win for Pakistan. By attracting more visitors, we’re helping to build a more resilient economy, create jobs, and preserve cultural heritage for future generations.
But our mission doesn’t end here. We’re committed to continuing this work, ensuring that Pakistan’s story is one of success, beauty, and opportunity.
As we look to the future, One Homes remains dedicated to this cause. We believe that by changing perceptions, we can change the future—both for Pakistan and for the millions of overseas Pakistanis who see this nation as a part of their identity.
Join us in this mission to build a legacy, one that transcends borders and connects people to the heart of Pakistan. Click here to watch Changing Perceptions 2.0: The Movie.
